At its Google for Games Developer Summit, Google today unveiled Stadia’s B2B offering called “Immersive Stream for Games.” The offering, which was created in partnership with Google Cloud, will allow companies to take advantage of Stadia’s underlying platform technology and deliver games directly to players. With this offering, Google is branching out by opening up […]
Stadia is alive and well, insists Google exec
Ewdison Then - May 13, 2021, 9:58pm CDT
Google is notorious for its many projects, some of them very expensive and some of them even involving partners and customers that rely on such products. When Google launched its own game streaming platform, it wasn’t surprising that some regarded Stadia with uncertainty, especially about its future. Despite all the worrying news of late, Googler Nate Ahearn says that Stadia is “alive and well”, which is what you’d expect to hear from Stadia’s developer marketing lead.
Google shut down its first-party, in-house Stadia Games & Entertainment development studio last February and then lost its head of product for Stadia John Justice last month. Despite its consistent weekly updates on new games coming to the game streaming platform, many have started to wonder how long Stadia will last in this state and the pace of development. Ahearn, however, advises non-believers not t
Google’s cloud streaming service Stadia is “alive and well,” despite recent high-profile departures and the closure of its first party studios.
That’s according to developer marketing lead Nate Ahearn in an interview with GamesIndustry.biz, who says that the company is on track to meet its target of 100 games released on the platform in 2021.
“We’re well on our way to over 100 new games launching on Stadia in 2021, and we’re continuing to make Stadia a great place to play games on devices you already own,” said Ahearn. “I’d tell any non-believers to take notice of how we’re continuing to put our words into action, as we grow the Stadia Makers program and partner with AAA studios like Capcom, EA, Square Enix, Ubisoft and others.”