Vans hires Kristin Harrer as global CMO prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.
Activism Matters: Vans Steps Up for Black Artists
Feb 17, 2021
The iconic brand Vans has carved out a unique place in fashion history by supporting the cultural profile of skaters, rockers and others who might otherwise go unnoticed. In the process, though, racial representation has been neglected. Now, in the wake of the Black Lives Matter protests of 2020, the company is making a new effort to reach out and do its part raise the voices of Black artists and professionals.
Making a wider space for racial representation
Since its beginnings in 1966, Vans has been associated with a side of youth culture and creative expression that is dominated by white males. The company’s connection with skateboarding and BMX is legendary, and its sponsorship of the long running Warped Tour has earned it a place in the Rock and Roll Hall of Fame. These fields are not exclusionary, but the overall effect has been to wash diversity into the backwaters of cultural phenomena.
VF Corp. announced on Human Rights Day, Dec. 10, its support and commitment to the goals of the United Nations Global Compact and the Women’s Empowerment Principles. The UNGC is a voluntary initiative, and its 10 principles are based on commitments for executives to support human rights, labor, environment and anti-corruption goals. VF, the parent company of Vans, The North Face, Timberland and Dickies, will submit annual communications on its progress with these U.N. guidelines, said VF Interior Director, Government Affairs and Global Impact, and Human Rights Julie Sutton. “The social and environmental issues exposed by the COVID-19 pandemic have been extraordinary, and we believe, now more than ever, that business has a crucial role to play in respecting human rights and protecting the environment,” she said.
Dec 15, 2020
Vans Donates More Than $1M in Support of Mental Health
House of Vans Chicago mural by OJ Hays and Jasmine Webb was one of ten local murals created across the U.S. to help spread positivity and promote mental wellness within communities.
SPONSOR
Today, Vans, the original action sports brand and advocate for creative expression, commemorates the second-annual #VansCheckerboardDay held on November 19, with a more than $1 million donation to 10 global charities to champion the power of creative expression.
Following a period of global isolation, this year’s Vans Checkerboard Day rallied Vans Fans around the world to amplify and help grow the mission of the global charity partners whose shared purpose is to use creativity-focused programs to impact mental health and wellbeing. Through a donation from Vans and by empowering fans to help raise more money by purchasing limited-edition product designed by Geoff McFetridge, donating their Vans Family points or by par
Vans Donates $1M+ To Global Charities In Support Of Mental Health
Donations to 10 global charities champions the power of creativity, uniting fans worldwide with a shared mission of mental health and well-being
News provided by
Share this article
Share this article
COSTA MESA, Calif., Dec. 15, 2020 /PRNewswire/ Today, Vans, the original action sports brand and advocate for creative expression, commemorates the second-annual #VansCheckerboardDay held on November 19, with a more than $1 million donation to 10 global charities to champion the power of creative expression.
House of Vans Chicago mural by OJ Hays & Jasmine Webb was one of ten local murals created across the U.S. to help spread positivity and promote mental wellness within communities.