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Patagonia shows corporate activism is simpler than it looks
A tag on a limited-edition pair of Patagonia’s shorts last year.
(Patagonia)
May 9, 2021 5 AM PT
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In 1990, Patagonia made a donation to Planned Parenthood, angering Christian fundamentalists. The response was swift: calls for a boycott, threats of store pickets and a deluge of complaints to its call center that jammed its phone lines.
The Ventura-based outdoor apparel retailer could have tried to placate the protesters. Instead, the company directed customer service representatives to respond: “Thank you so much for sharing your views. We want you to know that for every call like this we receive, we’re donating an additional $5 to Planned Parenthood.”