Gov. Kathy Hochul of New York is forgoing retail politics and instead relying on an aggressive ad strategy and staged events that highlight state investments.
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With less than a week to go before early voting starts in New York City’s primary elections this month, the very mention of the flood of texts voters receive from political campaigns elicits some strong reactions: “Hate. It.” “Please stop.” “Unsubscribe.”
Just when they thought they’d mastered the art of avoiding the unrelenting stream of requests for their attention, support and money – screening calls from unlisted numbers, unplugging the still-remaining landlines at dinnertime, pretending not to be home when canvassers come knocking – voters were confronted with a new frontier in campaign outreach. Texts from political campaigns, typically done through peer-to-peer texting platforms in which an actual person from the campaign is at the other end of the text message, are now ubiquitous in 2021.