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Splat is adding a new permanent hair color line to its roster.
Double Lift is the latest launch from the brand that provides users with vibrant hair color with a bleach-free formula.
Featuring a formula that contains aloe vera and soy protein, it also uses an oxidative dye that lifts hair four levels, deposits bold color, and rinses out easily with less color bleed, the Corona, Calif.-based company said.
Specifically designed for dark hair, the line is available in four shades, including:
Envy Me, a dark green with warm undertones;
Iconic Ted, a warm red with hints to brightness;
Splat Launches First Permanent Hair Color, DOUBLE LIFT, Vibrant Bleach Free Hair Color for Dark Hair
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CORONA, Calif., Jan. 7, 2021 /PRNewswire/ SPLAT, a Developlus brand, launches Double Lift, the brand s first offer of a permanent hair color that lifts and deposits vibrant root-to-tip color in one transforming step. The women and family-owned California based hair care company created a bleach-free formula specifically designed for dark hair to be able to achieve bold color and skip the bleach. Double Lift is available January 7, 2021, in 4 vivid shades:
Envy Me – a rich, dark green with warm undertones,