down under because we ve reached the semi final stage of the women s world cup with the matches due to be played on tuesday and wednesday. ahead of the tournament, it was estimated that some two billion viewers would watch the games that s nearly a quarter of the world s population. so, is the popularity of women s football at a tipping point, one that will consistently bring in more money? we re nowjoined by dorothy calba, who is a senior research analyst at euromonitor. thank you forjoining us today. what do we know about whether the tournament has actually lived up to hopes and expectations when it comes to fan engagement and viewership? good morning. we have seen the world cup has been on par with those expectations of reading records from 2016 and already beat that record with games still to play and that is encouraging. in terms of viewership numbers, still a