The Super Bowl is back! This year, inventory sold like gridiron hotcakes. Prices for a 30-second spot soared to $6.5m, and all of the glitz and glamor of these high-profile ads is unfolding before our eyes. Here is all of the latest news about the plays marketers are drawing up for Super Bowl LVI.
Chart-topping rapper Megan Thee Stallion will front the first-ever Super Bowl spot for Flamin’ Hot Cheetos and Doritos. She joins the massive stable of stars that PepsiCo has already trotted out to promote its products in conjunction with Super Bowl LVI.