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Shannon LaBare, a brand strategist, graphic designer and alumna of Cal State Bakersfield, created a suite of logos for the yearlong celebration of the university s 50th anniversary. The way I approach every project is to ask, Why this, why now? Who s going to look at it? Why is this important and impactful to an organization? And then I try to pull out feelings.
Charizma Co. by Rubi Z
Versions of CSUB s 50th anniversary logo, created by Shannon LaBare, an alumna of the university and owner of Purveyor Branding Co. in Bakersfield. LaBare worked with local illustrator Dorian Avila to create a more refined roadrunner mascot.