With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.
Once-reliable media channels that used to work alone or in tandem to reach younger demographics aren’t quite doing the trick to capture Gen-Z’s attention.
Brands are increasingly tapping into the creativity and enthusiasm of their user bases to enhance marketing efforts and connect with target audiences on a deeper level.
Communications teams can play a big role in getting the word out and inspiring all team members to buy in and participate in wellness-centered programs and initiatives.