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How an Artist Named Mr. Doodle Became a Multimillion-Dollar Auction Sensation With a Bunch of Squiggles and ‘Like’-able Branding
Powered by towering sales results in Asia and millions of social followers, Mr. Doodle has quietly taken the auction market by storm.
March 1, 2021
Mr. Doodle at the launch of Sense of Space, a multi-room sensory art experience in Exchange Square in London in 2018. Photo by David M. Benett/Dave Benett/Getty Images for Broadgate.
Ask a close observer of the art market to name 2020’s biggest auction successes under 40, and the odds are good that they’ll nail one or both of the top two sellers: the late Matthew Wong ($24.7 million in total fine-art sales) and the fast-rising Amoako Boafo ($8.2 million).