H.Lorenzo.”
The shift paid off as Siegel discovered that having the appropriate wholesale partners made all the difference in his brand. To reach a luxury consumer he had to offer a luxurious product.
“Luxury is a mindset. When you feel something that is high quality and you put it on, it elicits a great feeling inside of you and you don’t want to take it off. When I say ‘casual luxury,’ which is the brand’s name Kinetix Casual Luxury it’s clothes that are timeless,” Siegel said. “Casual is more relevant than ever, and we’ve been doing this a long time.”