Details 16 December 2020
NTUC LearningHub (NTUC LHUB) has delivered training to over 2.5 million places in Singapore for the past 16 years. Historically, NTUC LHUB has been associated with courses such as core employability skills, workplace safety and health, and operational courses such as security officer training. However, there is still low brand recognition among professionals, managers, executives, and technicians (PMETs). As such, the team came up with a brand relaunch campaign to capture the attention of PMETs and encourage them to join its courses. This led to NTUC LHUB being ranked one of the finalists for Excellence in Communications/Public Relations at