have they been doing it? this has be going on since june of 2010. and this is exactly what you described. a pay what you can model that panera bread supports with its 1,400 other for-profit locations. since june 2010, three not-for-profit organizations what you described. people come in, some donate more, some less, but they operate under that community aspect of sort of give what you can and leave what you and then take what you need but then sort of don t exploit. so far it s been a huge success. ron shake is the founder of panera bread and sits with us now. a pleasure to see you again. haven t seen you since the cnbc days g. to see you, dylan. the greatest risk, you will get cleaned out, you become a food pantry. the greatest risk, people perceive denny s grand slam breakfast. free food. the reality, people fundamentally do the right