wallets that is does have an effect here. this is not going to be the end of limbaugh but it shows even if he s able to say outrageous things politically, sort of the offensiveness with which he s able to say things, this may serve some warning to him. and i think you raise a good point about beck but i don t want anyone to think that you were tap dancing on anyone s grave. but i ll let that go. james, let me say to you one thing i think that comes out of this that is already positive for those of us that talked to limbaugh and his advertisers, this does confirm that these kinds of appeals to advertisers work, that it s not as limbaugh tries to tell beck that these things don t cause money and effect. that s exactly right.