Hydroponic tabletop strawberry concept to promote category growth
April 01 , 2021
The first-ever Ocean Spray specialty berry pack will be released this fall and is backed by a trio of partners with plans to boost the category with a tabletop strawberry proposition.
New Wave Berry, LLC is a joint venture formed by grower, marketer and distributor Oppy, family-owned agribusiness Red Dog Management and agricultural investment firm Farmers Gate.
Its new hydroponic tabletop strawberry line will be grown in a newly-constructed high tunnel facility in Santa Maria, California.
As Oppy already has a partnership with Ocean Spray, the venture looks to further advance strawberry production practices and bring a uniquely sustainable item to market .
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“In joining the Santa Barbara Foundation as a trustee I aim to broaden the scope of my community involvement,” said Rowe. “SBF devotes its resources to tackling the most pressing needs within our community, and I wanted to be a part of shaping and delivering that key service. Santa Barbara County has been a wonderful place for my family and me to live, and I feel strongly about giving back and making it a better place for all of its residents.”
Rowe is a financial advisor and certified investment management analyst, with a bachelor of commerce and bachelor of laws from Monash University, Australia. He was born and raised in Melbourne, Australia, where he practiced law for a brief period before immigrating to the U.S. in 2000.