game is a south korean tv show where 456 debt ridden contestants compete in child-like games for a prize of $40 million. but the penalty for losing is death. show creator brett hwang dong-h wanted to make the show for a decade. translator: a lot of people said that it was unfamiliar, it s strange and unfamiliar. what is this? what the hell is this? they said it in a negative way. reporter: south korea already has a strong film industry with deep talent pools and large profitable studios, but the tv shows were predominantly romanick soap operas until netflix arrived. translator: i thought will i be able to bring the show to life as i wanted if netflix is involved? i took that script from ten years ago and showed it to them. netflix said they loved it. reporter: netflix says it has already invested some $2 billion on asian content and will invest another half a billion on making new korean content alone this