emergency shelter here on maui, where people are desperately searching for their loved ones. and former president donald trump stokes support at the iowa state fair, meeting fans at the crucial early voting estate. more resources are being sent to the hawaiian island of maui as the search for victims intensifies in the wake of devastating wildfires. the historic town of lahaina, the worst hit part of the island, has been burned almost entirely to the ground. for now the death toll stands at 80, making it the deadliest natural disaster in hawaii s history. the us government estimates the fire has caused more than $5.5 billion of damage. meanwhile, fires continue to burn. helicopters are being sent to douse the flames one bucket at a time. many people forced to flee at a moment s notice had
with as we await the governor, with questions growing about the emergency warning systems. and former president donald trump stokes support at the iowa state fair, meeting fans in the crucial primary voting state. more resources are being sent to the hawaiian island of maui as the search for victims intensifies in the wake of devastating wildfires. the historic town of lahaina, the worst hit part of the island, has been burned almost entirely to the ground. for now the death toll stands at 80, making it the deadliest natural disaster in hawaii s history. the us government estimates that the fire has caused more than $5.5 billion of damage. meanwhile, fires continue to burn. helicopters are being sent to douse the flames,
in terms of how do we address some of the symptoms that potentially black women, asian and other ethnic minorities are facing. and the second one is that it s really important that we recognise that menopause is a life stage and it s not a disease. i think there s a lot of narrative around menopause that pins it as a disease, but really it s a life stage and the more we can actually start normalising conversations of menopause, it s more likely that women will come up to us and ask for support, because if they keep thinking that they re suffering alone, then it s already the first barrier to getting support. and really, every menopause is very unique. you ve recently invested millions to reach women here in england who speak other languages like hindu and urdu. lena, is this part of that trying to reach as many communities as possible? i think one of the key things that we saw, the statistics are really are really stark. one in two women felt that they weren t part
some doctors will say that women dealing with menopause treatment are best served getting medical advice rather than, you know, skin creams or lipsticks orfood supplements. the questions out there and it s got to be asked, do you think some companies are trading on the very insecurities that some women become prone to as they go through the menopause? yeah, i think that s a very, very good point you raise. i ll come back to our research because we know from the data that we have that the majority of women, yes, if they can seek medical support, they absolutely do. and they should, we definitely encourage that, of course. but where they can t, and there are some challenges at the moment with access to medical support, women we know are self diagnosing. there is an increase in the use of apps, there is an increase in the thirst for information over the internet. and that s why brands have a responsibility, in our view, to do more, to educate and to
provide that support. sam, are companies looking at expanding into this area? i really would hope that they are, because if they don t, they are going to miss out. this is a very discerning population. the midlife woman, according to forbes, we re super consumers. we control the majority of the household spend and we have money to spend. we also, one of the lovely things about getting a bit older, we also know what we want. we are tired of feeling underserved and overlooked. so those of us that are engaged with this topic will seek out those brands that are listening to us, that are representing us authentically with their marketing. and they are seeing us and they are providing the solutions with great signposting that we are looking for. sam simister, thank you so much. a real pleasure having you on the show. thanks for your time and we ll talk to you soon. thank you so much for having me. one company which has invested