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Pay-for-play journalism threatens a free press By Alan Freeman. Published on Dec 22, 2020 4:50pm The CBC headquarters in downtown Toronto (Cole Burston/Toronto Star) “Pay for play” is spreading through the Canadian media scene like a devastating coronavirus, and there appears to be no vaccine in the offing that will stop the plague. News websites are increasingly being populated by “sponsored” content, essentially, ads masquerading as news or other editorial content. They used to be called “advertorials,” but now they sport several monikers, including “branded content” and “native content.” In September, the Globe and Mail’s Report on Business featured two pages of articles praising China’s wondrous achievements that looked as if they were legitimate parts of the paper. But they turned out to have been bought by China Watch, a propaganda branch of the state-run China Daily, the same folks defending the kidnapping of the two Michaels.

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