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Growth presents itself . Hi there, everyone. Im j. J. Welcome to your business the show dedicated to helping your growing business. When it comes to travel, Lonely Planet is one name backpackers and wander lusters trust. But apps and mobile sites started taking the place of guidebooks, the company was in danger of getting left behind. We met with ceo daniel at their offices in franklin, tennessee, to find out how the travel brand managed to avoid going extinct and has changed to keep up with the times. A chance encounter with an american billionaire, daniel found himself running the largest guidebook company Lonely Planet. Whatever range of emotions you can imagine one might have, i probably had all those. In some sense probably glad i didnt know what to expect. When he joined the company was a sinking ship. Guidebook sales had plummeted 40 industry wide from 2007 through 2012. Daniel knew it was going to take a major upheaval to save the iconic travel band, but he also knew there was

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