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Tom Plaskett, founder of American Airlines frequent flier program, dies at 77 Plaskett, 77, was a top American Airlines finance and marketing officer until he left in 1986 to run Houston-based Continental Airlines. Former American Airlines finance and marketing executive Tom Plaskett, right, and his wife Linda Plaskett at a charity event in May 1986.(Paula Nelson - staff photog.) 6:24 PM on Jul 2, 2021 CDT Tom Plaskett, the former American Airlines executive who helped create the carrier’s frequent flier program, died last week at the age of 77, his family said. Plaskett was American’s senior vice president of marketing before leaving to take the CEO job at Houston-based Continental Airlines, and he later led the failing Pan American Airways through its last days as an independent carrier. He died June 24 of natural causes, his daughter Kimberly Plaskett said.

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