Planasa and Priméale join forces to market fresh asparagus in France
Planasa s subsidiary in France, Planasa France, and Priméale, a subsidiary of the Agrial group, have signed a partnership agreement whereby Priméale will become the exclusive commercial partner of Planasa for the marketing of fresh asparagus, mainly of the white type, during the next three campaigns (2021-2023).
Planasa France cultivates 170 hectares of different varieties, mainly the Darzilla, with which they hope to produce 700 tons of white asparagus. These asparagus will be marketed under the Domaine Saint Jacques and Priméale brands and will be available in the main retailers in France.