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Nielsen launches Nielsen Identity System in India | Digital

Ddvertisers and publishers will be able to measure the reach and frequency of their audiences to get to true people-based metrics when a digital ad is viewed

Nielsen enhances Identity System for Digital Ad Ratings in India

Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale for the digital measurement of the open web.

OACT2021: Plugging the gap of measurability

OACT2021: Plugging the gap of measurability
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