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BBH unites New York and Los Angeles offices
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BBH Elevates Amani Duncan, Rafael Rizuto and Tom Callard to Oversee BBH USA
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BBH Elevates Amani Duncan, Rafael Rizuto and Tom Callard to Oversee BBH USA
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Barbie bets on âempathyâ to change the world
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Itâs the iconic doll brandâs new campaign based on neuroscience research from Cardiff University.
âIf playing with dolls can help a child develop empathy, then a doll can help change the world,â says Barbie.
Itâs the ethos of the iconic doll brandâs new campaign where it, backed by a neuroscience study from Cardiff University (in Wales, UK), believes that playing with dolls can help the kids develop essential social qualities.
Made by BBH L.A., the charming 37-second video depicts kids doing a particular task with their dolls, and a text would depict the societal quality theyâre inculcating at that very moment.
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