December 11, 2020
Dole Fresh Vegetables has enhanced its popular line of Dole FreshTakes Bowl Salads with three on-trend new flavors and proprietary new packaging that allows salad lovers to mix and enjoy their Dole fresh lettuces, toppings and dressings in the same bowl without spilling.
The salad kit leader has launched three new FreshTakes varieties featuring premium white-meat chicken to bring the total number of bowl salads in the line to nine. Prompted by positive retail and customer feedback, the single-serve, RTE salad bowl line rolled out nationally in May 2020 after a successful 2019 debut in the East. Dole’s single-serve, RTE bowl salads combine clean-label ingredients and Dole’s signature dressings and toppings to deliver a superior eating experience, differentiating them from other RTE offerings.