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Health and beauty retailer Superdrug has launched its first ever Corporate Social Responsibility report as it commits to a long-term sustainability programme, even wider community support and greater customer connection.
From being an early adopter of cruelty-free brands, to becoming the first high street retailer to offer HIV testing kits, Superdrug has always had a strong desire to provide accessible and progressive choices for customers.
Today the retailer continues to partner with change makers, industry experts and exceptional charities, to understand lived experiences, give back to communities and make a real difference in the world.
The release of the report coincides with Superdrug’s biggest ever, business-wide CSR campaign – Doing Good Feels Super – which runs this month across all internal and external communication channels, including In Store, Digital, PR and Social.