affair with chocolate. i ve had this report before that it sort of mimics orgasm. you ve heard that before. oh, of course. yes, it helps in many, many ways. makes your mouth happy, makes all kinds of other things happy, too. did you know the average american eats about a half a pound of chocolate a month. now we know why. a $4 billion industry, it s not going away any time soon, whether it s healthy, orgasmic, whatever it is. certain receptors, certain endorphins. great for cramps. producers are like wrap it up because don will go off the rails. always a pleasure. if you thought shark week was great, get ready for dog tv.
dogs, too. japanese researchers studied 25 dogs including a mix of papillons, pit bulls and poodles. look at that little cutie right there. all of them. and you may want to wake up that tired pooch. the first network designed just for dogs is hitting the airwaves. cnnans jeanne moos explains. reporter: who would sit and watch three minutes of a dog running through a corn field? not ginger. look, it looks just like you. look! just like you! no wonder it s just like her. it s dog tv. the first television network for dogs has just gone national on directv. what s the target demo? wherever there is a dog who is home alone, we feel this is the perfect baby s-sitterbaby-s.
angry and anxious or whatever. reporter: romeo, for instance, gets so excited husband owners can t even watch shows on animal planet. so dog tv features almost no barking. just the occasional squeaky toy. they ve enhanced certain colors to make them more visible to dogs since canines don t see as many colors as humans. there are three types of doggy programming. stimulation. good boy! relaxation. and exposure to get dogs used to things like car rides and babies and thunderstorms. dog tv costs five bucks a month. at least your dog won t have to sit through erectile dysfunction ads. are there commercials? it s commercial free. ad free. 24/7. reporter: forget channel surfing. some trainers think dog tv is silly. it makes dogs hyper trying to make sense of stuff coming out of a box. but the humane society recommends leaving a tv on if
don t let your dog get lonely. dog tv. reporter: the creators said they did research, watching surveillance cameras set up in 38 apartments watching what dogs do. we learned dogs were not too happy with the barking noises. some of them got irritated and anxious. reporter: romeo gets so excited, his owners can t watch shows on tv. they ve enhanced certain colors to make them more visible to dogs since canines don t see as many colors as humans. there are three types of programming, stimulation, relaxation and exposure to get dogs used to things like car rides and baby and thunderstorms. dog tv costs $5 a month and at
good news for dogs. there is a channel just out for them. here is jeanne moos. reporter: who would sit and watch three minutes of a dog running through a cornfield? it looks just like you. look. just like you. no wonder it is just like her, it s dog tv. the first television network for dogs has just gone national on direct tv. what s the target demo? wherever there is a dog home alone we feel this is the perfect baby sitter. been there, done that. don t let your dog get lonely. dog tv. reporter: the creators said they did three years of research on dog behavior watching video from surveillance cameras set up in 38 apartments to see what