get out there early tomorrow. we have the black friday. we have cyber monday coming up in a few base. small business saturday, why the need for that? well, look, there are a lot of small businesses out there that don t get the same kind of press as the big box stores because we are watching all these people rush to open the doors to get these good deals. small businesses are the ones that need the support. they need you out there shopping because these small businesses are the ones that really help your community. small business saturday is about deals. a lot of people are using this as a marketing opportunity, but it s really about supporting your community and the organizations that support your community. in addition to that, is there somebody that s a small locally owned store that will offer local consumers something that the large businesses can t? yes, absolutely. this is why small bits saturday is so great. you can draw people in with a
shopper, that s where it s going. hitha is my friend. you ll just hook me up. thank you. all good. many thank yous. so now you know about black friday and cyber monday, what about small business saturday? that is a program organized by american express. it started a couple years ago in 2010. designed to support local businesses across the country. last year alone, more than 100 million people turned out for it. and the hope is that a new record will be set tomorrow. joining us now is j.j. ramberg, host of msnbc s your business. hi, good morning. good morning, alex. so let s talk about why this small business saturday is so important and what really got it started? you talked about black friday where you get the big deals and cyber monday. small business saturday you will find great deals at small businesses. but it s about af attitude and supporting things that are important to you.
time to compare plans and costs. you don t have to make changes. but it never hurts to see if you can find better coverage, save money, or both. and check out the preventive benefits you get after the health care law. open enrollment ends december 7th. so now s the time. visit medicare.gov or call 1-800-medicare. so now s the time. on black friday, it doesn ty bird.or matter,liest bird? as long as we end up here at 5 a.m., or at homedepot.com, starting thursday. where prices have been cut, chopped, and sanded. on the most powerful tools that cut. .chop. .and sand. so we, or somebody on our list, can do the same. more saving. more doing. that s the power of the home depot. the early bird gets a special buy on a ryobi two-piece lithium-ion kit, just $99. at e-trade, our free online tools and retirement specialists
has to come from the united states, pressure from the united states. it s not enough to demand that it come from egypt. diana buttu, many thanks for your time. we appreciate it. my pleasure. back in the u.s., get ou of the way because black friday is here. people spend long hours in line to score major deals this morning. it s affordable right now even if you have to be out here for two days to get it. it saves a lot of money like a few hundred dollars. cnbc s courtney reagan is in dayton, ohio. how is it going so far out there? reporter: you know, so far it looks pretty good out here, alex. this mall in particular about did open at midnight. they saw a lot of traffic in the beginning. a lull after the people got what they wanted with the door busters. it s really picking up again here right now and you would never know that it s so early in the morning. it feels like the middle of the day on a saturday. from what i m hearing from analysts around the country doing channel
he s also known as reverend billy from the church of stop shopping. it s a character you have created. why did you go there? what is it about this that makes you say i need to get out there and be public here? it was a character i created ten years ago with the stop shopping people that i work with. i ve gradually become this character. i can t stop myself. last night at macy s, we were at the front door preaching and sipping. we have a 40 chorus choir. we tried to slow down the consumption. did it work? do you get frustrated? all we re seeing is that black friday push, people running into stores. we re hearing that people are online. there are now early discount sales at best buy, so forth. people are outmaneuvering black friday. it s still a problem, the carbons emissions on black friday are 50 times the average