May 8, 2021
Sneakers are the core of StockX’s business. When the site went live in 2016, billing itself as the first “stock market of things,” sneakers were the product it launched with, calling them “the perfect gateway product.” Recently they were also the item most responsible for helping the Detroit-based company notch a valuation of $3.8 billion.
But StockX’s ambitions have always been larger than footwear.
The site is an online marketplace where users can buy or sell high-demand items of all kinds, using the same bidding model and price transparency underlying the stock market. Lately, categories aside from sneakers have seen rapid growth. Over the past year, the product with the most sales by units and value on the site was the PlayStation 5 video game console, according to the company’s senior economist, Jesse Einhorn. Sales of other electronics products, including the Xbox Series X and graphics cards, have also grown rapidly, as have categories such as co