like beginner s luck, madeline is quick with a correction. i m not a spring chicken. i m in my 40s. it has allowed me to take my experiences as a consumer, as working in different industries and be able to, you know, perfect them and learn about them and apply them in my own company. if you are also thinking about growing your e-commerce sales on amazon but doern t kno where to start or are already doing it but not doing it well, our next guest has valuable advice for you. tracy wallace is editor in chief at big commerce, a leading e-commerce platform for fast-growing businesses. previously she covered online selling for mashable and elle.com. good to see you. good to be here. thanks for having me. amazon can really make your business. i know a lot of people who do a lot of sales on amazon. so let s just go through what you need to do to make it work. and the first thing you say is be unique.