Asked to choose between a brown Birkenstock and a pink stiletto, most people would be able to make a fairly quick decision. In this year’s Barbie movie,.
How did Birkenstock go from a family-owned business simply making functional footwear to a public company worth billions? And what s it got to do with Barbie?
Earlier this week, LVMH-backed Birkenstock set its IPO price at $46 per share. The stock fell 12.6 percent on NYSE debut, to USD 40.20, still valuing the 249-year-old company at USD 7.5 billion.