BusinessWorld
May 6, 2021 | 3:19 pm
In 2011, The Icon Clinic first introduced itself in the Philippines by Dr. Eric “Yappy” Yapjuangco, a board-certified plastic surgeon performing all types of plastic surgery. Ten years later, the standalone clinic in San Juan’s heart is now one of the sought-after aesthetic clinics in the country known for various types of plastic surgery and skincare procedures.
Looking back on The Icon Clinic’s humble beginnings, Doc Yappy didn’t have a considerable marketing budget to promote The Icon Clinic when starting in the early 2000s. But he saw an opportunity on the Internet to create positive buzz, as social media then was beginning to become more influential and a constant growing fixture in almost everyone’s lives.