GM boosts ad spending with Black-owned media in wake of racism allegations
Company pledges to increase ad spending to 8% by 2025
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After George Floyd’s death last summer, General Motors CEO Mary Barra appeared with other Metro Detroit business leaders saying, “We want to be part of meaningful, deliberate change. We’ll not allow ourselves the passivity of urging others to act.”
“It was a very bold move. It was meant to generate reaction and borderline controversy and all in all, it worked,” said automotive expert Peter Delorenzo.
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Barra has now met with many of the ad CEOs.
GM has committed to increase ad spending from half a percent of the billions spent every year to 2% in 2021, 4% in 2022 and 8% by 2025.