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Do clients care more about a lawyer seeming smart or likable?   Katy Goshtasbi, CEO of Puris Consulting, speaks Wednesday at the ABA Techshow 2021. Want more leads that turn into paying clients? Embrace your authentic self and market who you are, even if it initially makes you uncomfortable, says Katy Goshtasbi, the author of Personal Branding in One Hour for Lawyers, a book from ABA Publishing. Goshtasbi, an experienced securities lawyer who now helps lawyers cultivate personal brands, spoke Wednesday at the ABA Techshow 2021. In her session, titled “How to Use Branding to Maintain a Diverse Legal Workforce and Eliminate Bias, in Any Economic Environment,” she talked about being an immigrant from Iran and working in large Washington, D.C., law firms as well as with the Securities and Exchange Commission.

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