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3 Ecommerce Experience Trends to Watch in 2021
February 24, 2021
If 2020 was the year of ecommerce growth, 2021 will be the year of the ecommerce experience evolution. Customers will increasingly dictate how, when and where they want to shop, and retailers need to pivot fast to offer them more channels and more convenient choices.
Brands that win in ecommerce can significantly lower customer acquisition costs while increasing speed to market, customer responsiveness, business innovation and sales.
Based on this, here are three ecommerce experience trends to watch in 2021:
Diverse Customers = Diverse Customer Experiences
2020 brought many new customers online who previously made their purchases primarily in brick-and-mortar stores. The demographic backgrounds of shoppers have become more diverse in terms of age, region and education, leaving ecommerce sellers with an expanded target group, which they can best reach by addressing them individually.