You don t have a lingo test in order to enjoy a beer
Author of the article: Laura Brehaut
Publishing date: Feb 12, 2021 • February 12, 2021 • 9 minute read • When you have a (craft beer) description that’s presented in this very interesting, sometimes very technical or goofy way, it raises the question of what kind of target audience is being constructed here? Who is this for?” says Lex Konnelly. Photo by Getty Images
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“Imagine it. It’s a hot summer day. You’re six and someone has given you a Mr. Freezie. I think it’s purple. And you’ve done that thing that every kid does where you suck all the flavour out and there’s a little bit at the bottom. It’s got that distinct memory of purple freezie that’s what this beer reminds me of.”