Millions of broadband customers will have to pay more for the same download speeds and service this month, with bills increasing by as much as 14.4%. So, is it time to ditch your existing BT, Sky broadband, Virgin Media, TalkTalk, or Plusnet subscription? According to the latest figures from Ofcom, as many as 20 million Britons could slash the price of broadband by making one of these three simple changes.