While the Karnataka Cooperative Milk Producers' Federation Limited or KMF’s Nandini milk is the dominant player in the fresh milk market space in the state, Amul occupies third or sometimes fourth place in the fresh milk market.
Amul s move is being seen by many, especially opposition parties, as a threat to KMF s famed dairy brand Nandini . They also see it as an attempt to trample upon KMF, amid a narrative around its merger with Amul