nurture.retail, the B2B e-commerce arm of nurture.farm, announced its association with famous Bollywood actor Manoj Pahwa to promote its app within the agri-retailer community of India.
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A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution “detractors” claimed that the direct channel was, quite often, more expensive than the OTA channel, pointing toward ROIs from metasearch marketing, so why bother? Proponents of direct distribution insisted that the direct channel was more than just ROIs that allowed the property to “own” the customer.