By David McMahon on 5/9/2021
CXM See how retailers can use CXM to automate sales and service processes. It uses automation triggers to save time and produce meaningful results quicker.
In the March/April 2021 issue of Furniture World, the concept of Customer eXperience Management (CXM) was introduced. CXM can help retail furniture stores better manage leads, and improve systems and processes to increase employee productivity, as well as boost metrics such as close rates and average sales. In that article, an example was given of how a typical non-physical lead journey can work to produce increased sales and happier customers and salespeople. This installment will continue with examples of how CXM works by focusing on lead management workflows that benefit your retail operation.