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International Business: Disney has dramatically cut traditional TV spending, CEO says

International Business: Disney has dramatically cut traditional TV spending, CEO says
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Disney has dramatically cut traditional TV spending, CEO says

Walt Disney has cut its investment in programming for traditional television networks pretty dramatically as part of its strategy to maximize audiences and profit in the streaming TV era, Chief Executive Bob Iger said on Wednesday.Iger said he looked expansively at traditional media when he came out of re

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Bob Iger Says Disney Slashed Traditional TV Spending Pretty Dramatically As Streaming Takes Center Stage: Feel Comfortable With Our Hand Right Now… - Netflix (NASDAQ:NFLX), Walt Disney (NYSE:DIS)

Walt Disney Co has significantly scaled back its investment in traditional TV networks to focus more on its streaming services, as explained by CEO Bob Iger.

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Disney has dramatically cut traditional TV spending: CEO Bob Iger

Bob Iger said he looked expansively at traditional media when he came out of retirement to return to Disney as CEO in November 2022.

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Disney has dramatically cut traditional TV spending, CEO says, ET Telecom

Disney: Still, the company has reduced "pretty dramatically our investment in content specifically aimed at those traditional networks," Iger said at the MoffettNathanson s 2024 Media, Internet and Communications Conference in New York.

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