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Page 3 - Disability Horizons News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Why disability representation matters for brands

Martyn Sibley is a writer and entrepreneur who was recently voted one the UK’s most influential people with a disability. He’s the co-founder and chief executive officer of specialist disability marketing agency (and The Drum Network member) Purple Goat. Here, for our Deep Dive on Marketing and the Marginalized, he looks into the value of representation, for both people with disabilities and brands.

International Day of Persons With Disabilities

A June survey from online publication Disability Horizons and disability rights organization Leonard Cheshire reported that 14 per cent of people with disabilities experienced online hate crime. And along with disability rights organization United Response, Leonard Cheshire also said online abuse of people with disabilities in England and Wales spiked 52 per cent under lockdown. 

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