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When
Albert Heijn announced its arrival in Flanders in 2011, many eyebrows were raised. Retail experts were not immediately convinced. I m not going to lie: it has become much more successful than I ever thought it would be.
Well prepared
This quote is from retail expert Gino Van Ossel, who frankly admits that he had a number of question marks at the start. Not so much about the reaction of the customers: We already knew that many Belgians went to Albert Heijn across the border, says Van Ossel. The question was whether Albert Heijn would be able to convince franchisees. I was wrong about that, and then again I was not. The first two stores were opened by newcomers on the scene, not by entrepreneurs from other chains. I expected Albert Heijn to have problems in that area in particular, but today we see