Beam extends distribution deal with Alcobrands 25th January, 2021 by Nicola Carruthers
Bowmore owner Beam Suntory has expanded its distribution partnership with Alcobrands in Belgium and Luxembourg to cover the firm’s entire portfolio.
Alcobrands will distribute Beam Suntory brands such as Bowmore in Belgium and Luxembourg from April
Based in Antwerp, Belgium, Alcobrands has managed the distribution of a large portion of Beam Suntory’s portfolio in the two markets since 2018. The new agreement between the two firms expands on the existing partnership, with Alcobrands taking responsibility for Beam Suntory’s entire portfolio from 1 April 2021.
The initial deal saw Alcobrands distribute Beam Suntory brands Jim Beam, Roku, Maker’s Mark, Larios, Sipsmith, Courvoisier, Teacher’s, Laphroaig, Haku, Toki, Knob Creek and Basil Hayden.
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