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Accor is proud to have participated to the Future Hospitality Summit, which returned to Saudi Arabia this year, bringing together the Kingdom’s leading industry experts. From 2022 to 2032, the growth rate in the GCC’s tourism sector is projected to be 13.6% with a potential market value of 65.5 billion USD. Accor, firmly rooted in the Middle East, responds to the dynamic shifts in travel preferences and consumer needs, seamlessly adapting to expectations in this thriving market, such as sustainable travel, family-friendly all-inclusive experiences, bleisure, staycations. With a focus on Saudi Arabia, the United Arab Emirates, and Qatar, a strong brand presence and a commitment to empowering local talent, Accor is strategically positioned to solidify its leadership and continue to accelerate growth in this part of the world.