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Detroit auto show sponsorships pacing up after lull since 2019

Sponsor interest for the return of the North American International Auto Show in Detroit has been "exceptionally high" due to the pent-up demand from the hiatus of one of the city's largest events, according to organizers. There are expected to be at least 25 new sponsors at the show, scheduled…

Legislature tags $9 million to restart Detroit auto show in 2022

LANSING — Michigan lawmakers are planning to help the North American International Auto Show get back in business after what could be a 44-month hiatus without an auto show in Detroit.A $795 million spending bill headed to passage in the Legislature on Tuesday contained a $9 million one-time…

Detroit Mayor Wants Big Three To Commit To Having NAIAS In Motor City Next Year

The North American International Auto Show has been cancelled for the second year in a row, but it’s not all bad news as the event is being reborn as Motor Bella for 2021. It’s set to take place at the M1 Concourse in Pontiac, Michigan this September. Given the continuing pandemic, Motor Bella will be an outdoor event that is smaller in scale than the North American International Auto Show and only open to the public from September 23-26. The change isn’t sitting well with Detroit Mayor Mike Duggan, who is apparently afraid the Motor City could lose the North American International Auto Show to Pontiac. According to The Detroit News, Duggan reached out to officials at the Big Three and sought commitments to hosting the event in Detroit moving forward.

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