We talked to Hollywood’s busiest visualisation studio, The Third Floor, to find out why visualisation is the secret MVP of Marvel movies.
The Third Floor is one of the world’s top visualisation studios and has worked on 19 of the 23 installments in Marvel’s “Infinity Saga,” from 2010’s “Iron Man 2” to 2019’s “Spider-Man: Far From Home.”
While previs used to be used for just one or two tricky action scenes, Marvel has embraced the approach of visualising entire movies, including quieter beats and dialogue scenes.
From previs and stuntvis to techvis and postvis, The Third Floor’s work on Marvel movies runs through the entire production process.