7th April 2021
Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its increasing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.
The new 15-strong Beverage Hub team, led by Director Jack Daniel, will focus on building independent partnerships with new brands in key sectors, like Ready-to-Drink (RTD), adult soft drinks and premium spirits, supporting their growth through Molson Coorsâ established on- and off-trade networks across Western Europe. The move follows the companyâs re-brand to Molson Coors Beverage Company in 2019, as it looks to broaden its portfolio beyond beer and cider.