A step beyond streaming
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In the absence of traditional movie-going and the attendant surge in streaming service memberships, one store is working to stay connected with film lovers through resources online and in-person. Movie Madness a video store-slash-cinema prop museum owned by Hollywood Theatre announced its Movie Madness Express service last summer in hopes of maintaining accessibility for their massive film library.
“For several months, it was the only operation we had going,” said Zoey Reynolds, the Movie Madness store manager. “[It] was really great to be able to connect people with films they might not otherwise have access to once again. Our collection includes more than 80,000 titles, which far outpaces any of the streaming platforms.”