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Bacardi GTR’s new Experiencia Patrón activation at London Heathrow Terminal 5 aims to educate travellers about the craft, culture and quality of the Patrón brand

United statesUnited kingdomIgnacio vazquezExperiencia patrJoe batesEurope sam pickardBritish airwaysGlobal travel retailLondon heathrow terminalDufry owned world duty freeHeathrow airportMarketing ignacio vazquezHeathrow terminalDirector europe sam pickard