We’re not out of the weeds yet, says CBCA Executive Director Christin Crampton Day. But it’s also: Wow, we’ve had a lot to think about and figure out over the past year. I think a lot of organizations are looking to the future and putting plans in place for when they can reopen. We’re excited to get this [campaign] back out there.
This is the CBCA s third big push in its broader Arts Through It All campaign, which launched last April, weeks after the coronavirus shutdowns began. For months heading into the holidays, CBCA encouraged spending on cultural groups. And while the Valentine s Day campaign won t include massive billboards and TV and radio ads, as that one did, the group has already started underwriting Colorado Public Radio spots and is stretching its budget, funded by Denver Arts & Venues, PNC Bank and other sponsors, as far as it can.